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Book Direct & Save 10%

Secure and book your stay directly with us and enjoy 10% off your room rate until 31st March 2027. A simple way to make your next London getaway feel even more rewarding — whether you’re returning to much-loved favourites or discovering something new.

Available in conjunction with other offers, this exclusive saving brings added value from cosy winter retreats to vibrant summer stays, whenever London calls. Enter code DIRECT10 at checkout to redeem.

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Terms & Conditions

  • Valid on new direct bookings only  

  • 10% off applies only to room rate and excludes any additional charges 

  • 10% off applies to generally available public rates and does not apply to contracted rates 

  • Applicable to stays until 31st March 2027 only 

  • Subject to availability and blackout dates may apply  

  • General booking terms and conditions apply 

  • Savings are applied after the room and rate is selected for a specific date and will be applied to shopping basket