CleanConscience and sustainable toiletries

Sustainability is a key issue for every one of Red Carnation Hotels’ properties and the company as a whole is thoroughly committed to making a positive impact on the environment, which is why its collaboration with CleanConscience is a natural partnership. A UK-based charity, CleanConscience ingeniously recycles and repurposes half-used hotel soaps and toiletries for those in need of access to hygiene products. Here, its founder Gwen Powell talks to us about the evolution of the company and the people that it helps. You had a legal career for over 17 years. What made you decide to change paths?'Well, I’m the third generation of my family to strike out as an entrepreneur and, for me, the inspiration for a new business came from the unlikeliest of places; from the apple cores, banana peel and tea bags that are thrown into the office rubbish bins! I left my legal career in 2008 after 17 years to set up kompost, an on-site food waste recycling company and we’ve really just grown from there!' How did the idea for CleanConscience come about? 'In 2013 a kompost client, Henley Business School, challenged me to find a solution that would tackle the huge volume of hotel soap and toiletries being sent to landfill or being incinerated in the UK each year. Many parts of the world had already started to instigate soap recovery and recycling but the proper recovery and repurposing of the toiletries had not been done. In May 2014, my partner Dennis and I started running trials from our one-bedroom apartment, and it took six months’ of negotiations with the Environment Agency to obtain a special Waste Exemption, to make CleanConscience the first and only organisation in the UK to legally treat the half-used soap and toiletries discarded by the hospitality sector.'